Your Coach

Jason Latas is a life warrior with a very diversified background. He traveled and backpacked from one adventure to another quite a bit in his early years before settling down in Maui, Hawaii for most of his adult life.

He worked in the resort industry and as a chef for several years while also running his own personal training business. He also owned an award winning and successful travel and adventure company that was one of the fastest 50 growing businesses in Hawaii 4 years in a row while winning many local awards. During this time he kept fit as a tri-athlete and racing Hawaiian outrigger canoe, among other water and land sports.

Jason has a very diversified background from travel, fitness and adventure to all facets of small business administration.

He is a lifelong student of life and human growth and what makes people excel both mentally and physically.

He has appeared on numerous national TV shows and in many national magazines including but not limited to ESPN, The Travel Channel, Planet X, Ford Adventure Outfitters, Conde Nast Traveler, Sunset, Outside, Hawaii, The LA Times, and many other national TV and print syndications.

A self-made millionaire by 40, Jason currently runs a successful real estate investment corporation but his true passion remains life and performance coaching and working one on one with people who want to live life to the fullest and be the best that they can be!


Hi my name is Jason!

             I am a performance coach; a life coach that helps people reach their personal goals faster than they could on their own. I am your helper, your mentor, your cheerleader, your teacher and your coach. It’s my job to get to know your strengths and weaknesses and help you to exploit your natural strengths while working with you on your weak areas.

Then, together, we will set a plan of action to set your passions free and build the foundation to your ultimate success in life!

I have worked with hundreds of people to help them see life from a different angle…

I have worked with Fortune 500 CEOs, doctors, lawyers, extreme athletes, entrepreneurs, and every day people that just want to take charge of their lives instead of feeling like life was controlling them… Over the years I have noticed similar traits in successful people and similar traits in unsuccessful people. In fact, these were so apparent that almost all successful people had a similar mindset that did not exist in others that seemed to continually struggle through life. I have been teaching these principals to my clients for years and have continually seen miraculous changes in their lives by just implementing these simple techniques.

I have used these techniques in my own life for years and they helped me to become a self-made millionaire by 40. I used to think that was a huge accomplishment for me, but now that I look back I wish I would have set a larger goal! We all tend to have “20/20 hindsight”, but knowing what I know now I am continuously setting bigger and better goals for myself. And every time I accomplish my goals, I set a bigger and better one!

I would love to work with you, one on one, to help accomplish your life goals!

To your success,                                                         

Jason Latas

Contact Jason